spring break with Sai De Silva
If the kids get spring break, then we all get new looks.
For this campaign, we teamed up with Sai De Silva from Real Housewives of New York and her kids, London and Rio, for a sun-soaked shoot at Pharrell Williams’ Goodtime Hotel in Miami. The location’s trendy vibe was the perfect backdrop for the family to vacation in style. In addition to the campaign, we captured a range of beautiful product moments that showcased the full breadth of the spring collection.
role
creative director
responsibilities
concept development / cross-functional collaboration / on-set photo direction / casting / HMU direction / props direction / location scouting / post production / in-season development / creative team management
scope
site & email / social / paid media
creative direction & on set art director / taylor muna
photographer / lauren loncar
creative direction & on set video director / amy osborn
design direction / jen shuman
graphic design / danielle velazquez