holiday in-store signage
Directed a full creative refresh of Old Navy’s holiday in-store signage, evolving the brand’s visual language through modern black-and-white portraiture, color-forward product storytelling, and rich lifestyle laydowns, bringing a renewed sense of style, energy, and elevation to the seasonal retail experience.
Shot by Zoey Grossman.
role
creative director
responsibilities
concept development / cross-functional collaboration / on-set photo direction / casting / HMU direction / props direction / post production / in-season development / creative team management
scope
site & email / retail signage
creative direction / taylor muna
photographer / zoey grossman
art director / sylvia tewes