active
The Powersoft Sculpt campaign introduced Old Navy Active’s new performance fabric, designed to lift, smooth, and sculpt. Through dynamic video and still photography, we highlighted the fabric’s sculpting details and how it moves with the body—capturing a sense of confidence and effortless strength.
role
creative director
responsibilities
concept development / cross-functional collaboration / on-set video direction / casting / HMU direction / props direction / location scouting / post production / in-season development / creative team management
scope
site & email / social / paid media
creative direction / taylor muna
photographer / zoey grossman