back to school
For our back-to-school campaign "Don't Grow Up, Grow Out", we celebrated the individuality of kids and the many sides that make them who they are. From the ballerina-skater to the class comedian-slash-director, we captured kids in the spaces where they feel most themselves. The campaign redefined what it means to grow up, embracing the joy of expanding in every direction.
role
creative director
responsibilities
concept development / cross-functional collaboration / in person casting / location scouting / video direction / post production / in-season development / creative team management
scope
site & email / social / retail
creative direction & video director / taylor muna
video dop / oliver bampfylde
photographer / priscilla gragg
on figure art direction / sylvia tewes
design direction / jen shuman
graphic design / danielle velazquez