spring dressing
Our Pop Off, Spring! campaign celebrated fresh color, effortless style, and that unmistakable “It’s finally nice outside” energy. Shot alongside the brand TV spot, the still photography brought a fashion-forward, editorial edge to our seasonal storytelling, creating vibrant imagery across digital, social, and in-store channels.
role
creative director
responsibilities
concept development / cross-functional collaboration / on-set photo direction / casting / HMU direction / props direction / location scouting / post production / in-season development / creative team management
scope
site & email / social / paid media / retail signage
creative direction / taylor muna
photographer / rosaline shahnavaz
art director / sylvia tewes
design direction / jen shuman
graphic design / danielle velazquez