crafted denim
The Crafted Denim campaign celebrated embroidered flowers, braided seams, and scalloped hems that gave classic denim an elevated, modern edge. Clean, minimal imagery highlighted craftsmanship and texture, offering a new perspective on denim for spring.
role
creative director
responsibilities
concept development / cross-functional collaboration / casting / HMU direction / props direction / post production / in-season development / creative team management
scope
site & email / social / paid media
creative direction / taylor muna
photographer / rosaline shahnavaz
social art director / hilary pearson
design direction / jen shuman
graphic design / danielle velazquez