summer ‘25

From farm-to-closet prints to freshly picked details, a playful summer road trip stop brought our on-trend, farmers market inspired collection to life with color, whimsy, and a dash of roadside nostalgia.

We created a quirky and playful nationally broadcast TV commercial alongside a vibrant, visually rich photoshoot.

role
creative director

responsibilities
concept development / cross-functional collaboration / on-set photo direction / video direction / casting / HMU direction / props direction / location scouting / post production / in-season development / creative team management

scope
tv broadcast / site & email / paid media / social

25SUM_M5091_S05203__HomegrownSummerTr_W_01_OF_0144 copy.jpg
25SUM_M5303_S05375__HomegrownDenim__W_07_LD_0141_v2.jpg
25SUM_M5093_S05397__KeyCategoriesfor_M_06_OF_0179-2.jpg
25SUM_M5304_S05556__HomegrownDenim__G_09_LD_v021.jpg
25SUM_M5091_S05484__HomegrownSummerTr_W_06_OF_0135.jpg
25SUM_M5097_S05409__WhatsTrendinLook_W_03_OF_0293%2Bcopy%2B%25282%2529.jpg

BROADCAST ON NATIONAL TV

TV SPOT

25SUM_M5303_S05381__HomegrownDenim__W_13_OF_0233.jpg
25SUM_M5303_S05381__HomegrownDenim__W_13_OF_0164 1.jpg
25SUM_M5304_S05202__HomegrownDenim__G_01_LD_0109_v2.psd.jpg
25SUM_M5107_S05104__SummerAbundanceSL_W_01_OF_0132.jpg
25SUM_M5097_S05409__WhatsTrendinLook_W_03_OF_0019.jpg
25SUM_M5303_S05547__HomegrownDenim__W_14_LD_v002.jpg
25SUM_M5304_S05382__HomegrownDenim__W_02_LD_0164_v2.jpg
tm_sum25_store.jpg

creative director / taylor muna
photographer / valentine herfray
video dop / cade vlacos
social art director / hilary pearson
still life art photographer / ken tisuthiwongse
still life art director / caitlin wiseman
design direction / jen shuman
graphic design / danielle velazquez

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holiday '24